Online Advertising is advertising on the Internet.
Online Advertising is promoting products and services using the World Wide Web. As more of the world's population look to the internet for news and information, Online Advertising is growing in popularity. Advertising online is a simple and cost effective way to advertise and is fast taking it's share of the market from more tradditional forms of print and broadcast advertising.
Using 'keywords' users or customers are able to refine their search for a particular product or service. Advertisers bid on these keywords and search engines match them to businesses that are listed under these words or catagories. This provides a positive search experience for users who can otherwise become frustrated searching through thousands of listings before finding what they want. Businesses benifit because people who want to purchase their products or services are directed to their site, increasing their return on their investment i.e. sales.
Businesses can also use the internet to keep in touch with customers through newsletters, chatgroups and promotions.
Advertising Online can be positive and legitimate, or an invasion of personal privacy. Legitimate online advertising includes search engine advertising, desktop advertising, online advertising directories, advertising networks and opt-in e-mail advertising. Illigitimate advertising is dominated by spamming.
Though the range of advertising options has expanded since in the commercialization of the Internet, the use of rich media and static images is extremely popular. As the online audience continues to grow, so will the online market.
Internet marketing is the practice of using all facets of internet advertising to generate a response from your audience. It ties together both the creative and technical aspects of the internet, including design, development, advertising and marketing. Internet Marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising and viral marketing
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment